Embrace Life - always wear your seat belt

For all licensing and broadcast information visit: http://www.alexandercommercials.co.uk

All material © 2010 Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership. WARNING: All rights of the producer and of the owner of the work reserved. Unauthorised copying, public performance, radio or tv broadcasting of this material is prohibited.

Music by Siddhartha Barnhoorn - http://www.sidbarnhoorn.com
An original approach to road safety advertising from the Sussex Safer Roads Partnership.
http://www.sussexsaferroads.gov.uk
Join the Facebook group for Embrace Life at http://www.tinyurl.com/embracetv

• Category

  Education

[dsldav1966]

Hi Lara, this is a fantastic piece of genius work, from all involved. No words, but a message everyone from every country can understand. I wish it was shown on TV here in Ireland as a road safety ad. The first time I saw it 2 years ago it made me cry, and every time I watched it again. And now I watched it after more than a year and it made me cry again! And I dont mean just watery eyes!! Very very good work. A powerful and moving message. David.

[pokeyoaks86]

What a beautiful commercial.

[daanmacvictory]

touching commercial, really good

[CaptnJack]

dunno why, I cry every time I see this...

[mybabybooandme]

Amazing

[victor hugo di marco]

este vídeo esta muy original en la distracción del conductor, PERO EN LA MÍMICA DEL ABRAZO DEL CINTURÓN DE SEGURIDAD ESTA MAL ABROCHADO, EJEMPLO SU ESPOSA, CARECE DE SUPERVISOR DE UN PROFESIONAL

[jadecatgreen]

I had my husband watch this video when it first came out and it impressed him so much he started wearing his seat belt every time he got in the car, something he hadn't done before. Today he was in a rollover accident going to work and as the highway patrol took him out of the mangled car they said he if he hadn't been wearing his seat belt he would have surely died. Thank you for making this video... you saved his life.

[Philip Croft]

Click on the 'Show more' sign above. One of your countrymen wrote this music for the advert.

[Maarten V]

Does someone knows the song?

[Philip Croft]

Why have all the comments dried up ?

[abed ghandour]

Gave me chills !!! And definitely served its purpose.