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Uploaded on May 21, 2009
Greg Jarboe, SEO-PR, interviews Lisa Buyer, President and CEO, The Buyer Group at SES New York 2009 about a Twitter damage control case study. Lisa describes the story this way: one of her staff members tweeted about a blogger who posted a negative post about one of their clients. The staff member demanded the name of the blogger. The blogger reacted negatively and hours later a story appeared in Google and Google news about how someone was trying to hire The Buyer Group and had a bad experience. Lisa says she later contacted the blogger to notify her that this was not part of The Buyer Group's corporate culture and apologized. The blogger took the story down. More info on The Buyer Group at www.thebuyergroup.com