Liberty Mutual/ Dinner
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Uploaded by eschenck on Oct 13, 2009
The chairman of Liberty Mutual wondered if we could push the responsibility theme into grittier areas. We created a fictional family, The Marlowes, where we tried to do a deeper dive on everyday moments when people are forced to confront what it means to do the right thing over the easy thing. This is how we launched the campaign. I'm not big into testing but this particular spot was up there in Superbowl territory.
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