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Here's an Idea - Mobile Retailing: QR Codes

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Uploaded by on Jul 6, 2011

Hal Brice discusses Tesco's Mobile Retailing Strategy in Korea: Using QR Codes on Digital Display Boards in Subway Stations, Consumers can shop while they wait for the train and their order is ready at their home by the time they arrive.

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heilbrice.com

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  • FANTASTIC use of QR codes! LOVE IT!

  • I think this might be my favorite use of QR codes yet. But still seems tedious to take a pic or scan of a bar code for every grocery item. Might be better for a retailer with a smaller shopping cart.

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