Decathlon Tribord - Les requins de la mer

Tribord (the Decathlon Group companies watersport equipment brand) asked Plan.Net to imagine a campaign to promote the use of a sun protection T-shirt on the beach during the summer. The T-shirt is child orientated and is especially effective in wet conditions.

Against the usual current of buzz campaigns with a high level shock factor, Plan.net decided to create a campaign that was effective, beautiful and emotional. 3 movies show children playing on the beach. They imagining a whole new world and forget everything else around. So the message is while they are playing, dont forget to protect them from the sun.

Creative Director: Peter De Meurichy
Copywriter: Geoffrey Justeau
Director: Zoé Fisher
Photographer: Franck Tymezuk
Production: Quad

These videos are associated with a special website : www.cestpasducinema.com

Category:

Entertainment

Tags:

• Decathlon
• Tribord
• protection
• solaire
• Plan.Net
• Quad
• publicité
• advertising
• commercial
• sun