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Cluetrain Manifesto vs. Cult of the Amateur

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Uploaded by on Dec 19, 2007

Because old media is not going to go away, and eventually the social media trend will level off, creating a need to integrate outreach across both forms. Somewhere between Cluetrain and Keen lies the end result.

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  • Love the Buddha behind the head of the guy with the dog and the high collar. Also the rest of the thing.

    fwiw, I also think comparing Cluetrain to Andrew Keen's screed is like comparing Apples to drain trap salad; but hey: that's just me.

  • awesome. brilliant. (btw, clockerb = Chris Locke / RB)

  • Good treatment of the two books. I feel sure that in 10 or maybe even 5 years "Amateur" will be completely forgotten and Cluetrain will be well on its way to winning the test of time as a prophetic, important book.

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