CNN Tonight Open

The opening sequence of "CNN Tonight", the new interim news program until John King begins his permanent new program next year. This first edition, which aired on November 16, 2009, was presented by John Roberts. It sounds like production music was used for the opening bed, the open itself actually features the old Live From CNN theme, and they used CNN Newsroom music for commercial playoffs.

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Category:

News & Politics

Tags:

• CNN
• Tonight
• Lou
• Dobbs
• John
• Roberts
• King
• New
• York
• City

[QCnewsmusic]

You need to develop a strong channel branding and personnality to succeed. That's not what I see. To me, these graphics and themes just make this show looking like all the others on CNN. It's generic. They use the same themes (from videohelper) since 2001 here and there, without any constancy. I'm not an hardcore fan of FOX News, but at least they developed a brand for each of their shows.

[char615]

It's only an interim show. What do you expect-- custom score and graphics?

As for the branding of the entire channel, they used to have that iconic musical signature with the voice of James Earl Jones in their idents, but those idents and that signature aren't really part of the channel anymore.

And Fox-- I can't think of any strong sonic branding for them off the top of my head, other than that awful guitar track for the O'Reilly Factor.

[jjlucash]

CNN should just make this permanent.

[RJWooller]

Much better than John King USA

[xxblueheartxx]

They used to use this opening on CNN Newsroom. Now CNN Newsroom doesn't even have an opening. It's just drums going "da da da" or a weird "DAA DAAA DADADUM" and then comes boring Kyra Phillips, Randi Kaye, and Suzanne Malveaux to put you to sleep with repeating the Top Stories every 5 minutes and talking to you like you're stupid.

[dannymartinez10]

What is the song in the beginning titled (from VideoHelper)?