Absolutely brilliant. There are too many agencies that think they get it - but at the end of the day, they're just applying the rules of the 90s (eyeballs, eyeballs, eyeballs!!) to 2008.
Especially under looming recession (is it official yet?), marketers need to be that much more careful about having the ability to isolate performance metrics for each of their marketing programs (no matter how integrated they are-you need to know what works and what doesn't).
Absolutely brilliant. There are too many agencies that think they get it - but at the end of the day, they're just applying the rules of the 90s (eyeballs, eyeballs, eyeballs!!) to 2008.
Especially under looming recession (is it official yet?), marketers need to be that much more careful about having the ability to isolate performance metrics for each of their marketing programs (no matter how integrated they are-you need to know what works and what doesn't).
I think we need an outtakes reel!
tomgriffin329 3 years ago
Hahahahahaa.
slworking2 4 years ago