The Business of Web Design

Info

Level: Intermediate
Presenter: Eli the Computer Guy
Date Created: March 16, 2010
Length of Class: 85 Minutes
Tracks

Web Design
Prerequisites

How to Become an IT Consultant
Purpose of Class

This class teaches students about selling web design services to their clients
Topics Covered

Why the Market for Web Design is Good
The Sales Pitch
Selling Marketing Packages vs. Websites
How to Use Professional Graphics and Photographs
What Business Owners Want from a Website
Web Design Clients
Billing for Services
Class Notes

The sales pitch
Real businesses have websites
FREE advertising
How can it save them money
Value added -- like videos
Packages (Marketing Campaigns)
Sell whole packages not simply a single website (Include business cards, flyer's, coffee mugs)
Basic website and email and Google Local analytics setup
Use fancy words
Website Creation / KISS
WordPress and templates are OK
Business Owners want functionality NOT art
Fake the Funk
Outsource logo design services
iStockphoto.com for pictures and graphics
Clients
They pay up front
They need the site tomorrow, but then take 3 weeks to get any information to you
You NEED buy-in from the client
Have them sign a specific contract, have them sign prototype designs
MONEY
Bill as a project
Be VERY specific in contract
c. Basic sites should be $500-$1000, including extras like business cards and brochures can increase the value to $10,000
Resources

ClubFlyers.com
CustomInk.com
DiscountMugs.com
iStockPhoto.com
TemplateMonster.com
WordPress.org

Category:

Science & Technology

Tags:

• The
• Business
• of
• Web
• Design

[Philippogz]

You should be a teacher, a mentor or something. I'm sure people who learn a great deal out of your lessons (like me) will remember you even after they make money. Thank you.

[EnricoLimonetti]

Man, I love you in a very ungay way!

[12ig0]

Microphone?



[boss505boss505]

You are brilliant Mr Goon. In a very respectful way, :D

[kirinweiwei]

Thank you for your tutorial.

[empressTTselassie]

Your a Good Soul one In a Million to take the time to help others who are seeking technological help.in this corrupt world when your good you dont get enough in return.As I start making money From ALL this valuable knowledge I will personally be Giving some of the profit to you. to Encourage you to continue what your doing. So I say Hold On its a coming. One day You Never know someone might like you personality soo Much they give your own TV show on DIY do it yourself TV! Bless One Love

[hassax1966]

i actually came across your videos looking for a security assessments ...

that was a great video too ...

but by God ,, all what u just said is true man ... i had client who took more thank month to come up with the required contend for his site ,, and when he couldn't do so ... i actually didn't drop the project ,,, i charged him extra for a requirement gathering process... i made more money from that than developing the site itself ..!! so yeh ,, another packet if may i say !! ;)

:)

[soorgolf123]

another great vid

[oraclegps]

Very Very Informative many thanks i just needed thia info thia time :)