PICO Viral Marketing Campaign

http://www.hotcow.co.uk - Our brief was to increase awareness in the UK for a new portable projector that can be connected to a mobile phone within a very tight budget (as if we'd tell!). We gave the projector to 5 people to do what they want with and briefed them on what we wanted. They had to upload it to youtube to gain the exposure it needed with their existing user base. Here's what they came up with. We think the lift cinema is the best at 2:41. So did the rest of youtube.

Category:

Entertainment

Tags:

• Viral
• Experiential
• marketing
• uk