It's all too easy to get blinded by a beautiful interface design, but the real work starts long before you start layering gradients, bevels and highlights in your favourite graphics editor. Designing for iOS presents its own unique set of challenges that can easily show the rookie from the professional. In 18 minutes, Sarah will be addressing the most common challenges, through her experience as a user interface designer.
(Bio: Sarah specialises in User Interface Design for iOS devices and the web, she regularly makes contributions to online web design related websites and written features to various magazines. Sarah also speaks at web design conferences around the world and is lucky to consult, and work for, many companies that we all know and love. Sarah won "Designer of the Year" 2011 in the .net awards.)
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