James Gregory on Building a Strong Corporate Brand

I recently sat down with James Gregory, the CEO of CoreBrand, to discuss the ways in which strong corporate brands are created, maintained, and protected.

During our chat, Mr. Gregory outlined why clear, concise, and consistent communications with myriad stakeholders are the keys to building long-term brand value; examined the most common branding mistakes that companies make and how best to avoid them; provided a few best practices for brand-protection in times of crisis; and shared insights into how his company quantifies brand value for clients ranging from start-ups to upper echelons of the Fortune 500.

As a corporate branding and communications expert who has more than 25 years of experience in analyzing the effects of strong brands on corporate performance, Mr. Gregory shared the above insights -- and much more -- with Bulletproof™.

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• branding
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• stakeholder engagement
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