Commercial For Bergenbier Romanian Beer And IBC Root Beer

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Uploaded by on Apr 15, 2011

Bergenbier is a beer in Romania. It comes from the long tradition of Romanian brewing, being introduced in Transylvania by the German colonists (Transylvanian Saxons) and in Moldavia by cultural connections with Poland. A national association of beer with mititei came into existence during the 1877 Independence War of Romania and after that it saw a spread of beer pubs throughout the Romanian Kingdom. The beer pubs (berării) became a place of social and business meetings for the Romanian urban middle-class. Currently, Romanians are amongst the heaviest beer drinkers in the world, with an annual consumption of over 100 litres per capita in 2007. Romanian law considers beer and wine to be foodstuffs and therefore they are not subject to the usual tariffs and restrictions imposed upon alcoholic beverages. The word "beer" in Romanian (bere) is derived from German Bier (itself an early loan from Latin biber), but there is also an obsolete regional word "olovină", of Slavic origin.

IBC Root Beer was founded in 1919 by the Griesedieck family as the Independent Breweries Company in St. Louis, Missouri. Root beer found a market as a legal beverage during the era of Prohibition. The Independent Breweries Company closed, but the trademark was purchased by the Kranzberg family who operated the Northwestern Bottling Company. In the late 1930s, it was sold to the National Bottling Company owned by the Shucart family. Popularity and distribution declined after World War II. In 1976, the IBC trademark was sold to Taylor Beverages, which was then sold to the Seven-Up Company in 1980. After Dr Pepper and Seven Up merged, distribution of IBC became national throughout the United States. Ultimately Dr Pepper/Seven Up, Inc. was acquired by Cadbury Schweppes. IBC was subsequently organized within the Cadbury Schweppes Americas Beverages unit of Cadbury Schweppes, before being spun off into Dr Pepper Snapple Group in 2008.

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  • hahaha

    

  • ha ha ha so funny !!

  • ha'ha digging the last one lol

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