The 'I Am Dominica' campaign showcases the tremendous natural attributes of the island which will lead to increased brand awareness, equity and ultimately sustained tourism.
The campaign brings to life two perspectives. The "I" in I Am Dominica will refer to the island itself showcasing the tremendous natural attributes of the island. Likewise. the campaign also highlights the people connected emotionally or spiritually to the island either through a visit to the island or those who call the island home.
Link to this comment:
All Comments (0)