Bill Bradford, SVP of Content Strategy at Fox Broadcasting and Curt Marvis, President of Digital Media at Lionsgate talk about digital media marketing initiatives they created associated to their content - initiatives that involve avid fans and independent content producers:
Fox Glee YouTube Contest:
http://gleewiki.fox.com/page/Glee+Youtube+Videos
Lionsgate and Massify:
http://www.massify.com/lionsgate
Video shot at the Variety Entertainment and Technology Summit 2010, 'Technology and the Big Picture' panel:
http://www.digitalhollywood.com/VarietySummit.html
http://blogs.cisco.com/media
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