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Fox & Lionsgate: Involve fans in program marketing

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Uploaded by on May 4, 2010

Bill Bradford, SVP of Content Strategy at Fox Broadcasting and Curt Marvis, President of Digital Media at Lionsgate talk about digital media marketing initiatives they created associated to their content - initiatives that involve avid fans and independent content producers:

Fox Glee YouTube Contest:

http://gleewiki.fox.com/page/Glee+Youtube+Videos

Lionsgate and Massify:

http://www.massify.com/lionsgate

Video shot at the Variety Entertainment and Technology Summit 2010, 'Technology and the Big Picture' panel:

http://www.digitalhollywood.com/VarietySummit.html
http://blogs.cisco.com/media

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