Jamie Oliver's TED Prize wish: Teach every child about food

http://www.ted.com Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

Jamie Oliver is transforming the way we feed ourselves, and our children. Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired "Naked Chef" of late-'90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model -- his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie's School Dinner, Ministry of Food and Food Revolution USA combine Olivers culinary tools, cookbooks and television, with serious activism and community organizing -- to create change on both the individual and governmental level.

Join Jamie Oliver's Food Revolution: http://www.jamieoliver.com/campaigns/jamies-food-revolution/petition

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10


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[jksalzamdz]

To all those who disliked this video, please be honest, You're not perfect. Even I'm not perfect but still, please try to understand the situations that the world is facing right now. Killing your children through food is not a good idea.Please don't be stupid.

[Honglou]

909 people works for Mc Donalds

[xavorTM]

Fuck you americans! You have the money to fix all your problems, but you are dumb from inside. When you learn to live whit less money (let say 300$ month), for 5 years, than you will be better. I just can't emagine how is possible, to have all that money and to spend them for killing you seld. This is just ... i have no word to describe this.

[CaraGia13]

The part with the kids not recognizing the veggies is BS. Most kids have little to do with food prep and what they eat doesn't come to the table in it's natural state, so why would they be expected to recognize those things. What hype!

[Belenor]

912 are fat WT mothers who wish for their children to be the same.

[animayasopha]

lost at mrs Osama

[1199davi]

I teach Family and Consumer Sciences, meaning I teach Children about food EVERYDAY. What about that? We do not need to bring food education into schools, we need to recognize and support the education we already have. People like me have been teaching this for years! I love this talk, but I also wanted to scream at him “I do teach children about food”.

[RMJ1984]

Unhealty food is alot more dangerous than knives and forks will ever be.

[sakura9949]

@smilelikeUmeanit90 Actually, the trend of understanding food is fairly recent, starting in the 60s. In most of America however, people just don't seem to care about their food, at least not until something horrible happens.

[chris7777777777777]

911 people are obese.

[Mogsoup6]

@leconfidant I think the people who disliked are probably used to very academic and visually aided presentations. Jamie was kind of nervous at the beginning of his presentation too. Maybe they felt that Jamie wasn't great at making a persuasive scientific argument or was too informal? I think a lot of the academics in the crowd had the right idea, he's a man that knows his craft extremely well, and despite how convincing he may have been he deserves tons of respect for what he's accomplished.

[dragonlordmomo]

Ronald McDonald made 911 accounts to dislike this.