Jamie Oliver's TED Prize wish: Teach every child about food

http://www.ted.com Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

Jamie Oliver is transforming the way we feed ourselves, and our children. Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired "Naked Chef" of late-'90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model -- his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie's School Dinner, Ministry of Food and Food Revolution USA combine Olivers culinary tools, cookbooks and television, with serious activism and community organizing -- to create change on both the individual and governmental level.

Join Jamie Oliver's Food Revolution: http://www.jamieoliver.com/campaigns/jamies-food-revolution/petition

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10


Follow us on Twitter
http://www.twitter.com/tednews

Checkout our Facebook page for TED exclusives
https://www.facebook.com/TED

Category:

Nonprofits & Activism

Tags:

• TED
• talks
• TEDtalks
• Jamie Oliver
• food
• chef
• diet
• America
• unhealthy
• health
• obesity
• obese
• heart disease
• fastfood
• fast food
• recipes
• BMI
• healthcare
• health care
• health benefits
• supermarket
• cook
• cooking
• diet related disease
• restaurant
• restaurants
• recipe
• body mass index
• milk
• chocolate
• England
• West Virginia
• Huntington
• school
• education
• lifestyle
• life
• sugar
• TED Prize
• TEDPrize

[ItsBethanyMai]

I remember when Jamie revolutionised all British school dinners. I was in year 7 or 8, and the school scrapped ALL unhealthy food (when I say all of it I mean all of it. no chocolate or crisps), brought in a salad bar, fresh sandwiches and drinks (no fizzy drinks), homemade meals every day etc! We even got a healthy vending machine with dried fruit and veg and juices.

Gorgeous food we had! Thank you Jamie.

[jksalzamdz]

To all those who disliked this video, please be honest, You're not perfect. Even I'm not perfect but still, please try to understand the situations that the world is facing right now. Killing your children through food is not a good idea.Please don't be stupid.

[animayasopha]

lost at mrs Osama

[1199davi]

I teach Family and Consumer Sciences, meaning I teach Children about food EVERYDAY. What about that? We do not need to bring food education into schools, we need to recognize and support the education we already have. People like me have been teaching this for years! I love this talk, but I also wanted to scream at him “I do teach children about food”.

[RMJ1984]

Unhealty food is alot more dangerous than knives and forks will ever be.

[sakura9949]

@smilelikeUmeanit90 Actually, the trend of understanding food is fairly recent, starting in the 60s. In most of America however, people just don't seem to care about their food, at least not until something horrible happens.

[chris7777777777777]

911 people are obese.

[Mogsoup6]

@leconfidant I think the people who disliked are probably used to very academic and visually aided presentations. Jamie was kind of nervous at the beginning of his presentation too. Maybe they felt that Jamie wasn't great at making a persuasive scientific argument or was too informal? I think a lot of the academics in the crowd had the right idea, he's a man that knows his craft extremely well, and despite how convincing he may have been he deserves tons of respect for what he's accomplished.

[dragonlordmomo]

Ronald McDonald made 911 accounts to dislike this.

[dragonlordmomo]

911 dislikes. 9/11. Don't you guys see?OBESITY DID 9/11.

[MrBinzik]

910 were eating rubbish food when they watched this. Hope they have stopped doing that :)

[leconfidant]

Very curious. 2475 dislikes, 909 likes. But almost nobody who disliked it made any actual comment. The one or two negative comments have been pounded by the other readers. I suspect the dislikes were arranged by fast food industry PR. Otherwise where are the 'dislike' viewers who can actually say why they dislike it?