Jamie Oliver's TED Prize wish: Teach every child about food

http://www.ted.com Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

Jamie Oliver is transforming the way we feed ourselves, and our children. Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired "Naked Chef" of late-'90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model -- his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie's School Dinner, Ministry of Food and Food Revolution USA combine Olivers culinary tools, cookbooks and television, with serious activism and community organizing -- to create change on both the individual and governmental level.

Join Jamie Oliver's Food Revolution: http://www.jamieoliver.com/campaigns/...

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10


Follow us on Twitter
http://www.twitter.com/tednews

Checkout our Facebook page for TED exclusives
https://www.facebook.com/TED

• Category

  Nonprofits & Activism

[Sarah Cimorelli]

He's not just talking to talk. He has got the facts. He nailed it. Right on Jamie! Nobody wants to admit he's right because they've been eating this crap all their life and don't want to give it up. If you don't take care of your body, where are you going to live? This food is killing people. Life is already short, why make it even shorter?

[Romm Albert Rafael]

after this speech I doubt many of them adhere his advice. The truth hurts that's why many Americans humiliate and doesn't support him. They've branded Jamie as a meddler but there's nothing wrong with caring and saving other people's life.

[KoynKtynxy19]

I hate how our generation is blamed for being obese when its my fucking parents buying the food. Don't let us take drugs but you let us eat all that bullshit thats gonna kill us sooner. Seriously, how is marijuana illegal but mcdonalds isn't? oh wait, america (government) doesn't give a fuck about anyone but itself.

[Helena Rydfjord]

fuck you.

[Matthias Suppan]

I was thoroughly surprised when I saw the like-dislike ratio. But then I thought about the enormous size of the lines at mcdonalds and was no longer surprised. Fat fucks.

[liftedview]

YOU ARE WHAT YOU EAT

YOU ARE WHAT YOU EAT

YOU ARE WHAT YOU EAT

YOU ARE WHAT YOU EAT

YOU ARE WHAT YOU EAT

YOU ARE WHAT YOU EAT

[sa6oturboto]

People buy shit when they see a beautiful package with pictures!

[Zaki El Horan]

America be ashamed.. You need an outside to remind you for your food control

[Zaki El Horan]

940 people are obese

[Warhead Spore]

I see Master Dan Ariely at 12:10 :)

[dimetonn]

jamie is a great man and as a chef gave a lot of importance to the real italian cusine, which is mine, and he did it with an insightful and open minded approach that deserves respect

[HyunUg Kang]

well..u know american food culture is totally fucked, if u have traveled other side of the world