Osteo Bi-Flex

Relaunching a brand to help alleviate rheumatoid arthritis is usually straightforward, leaning to the communications side of boring. But information doesn't have to be predictable to be believable. Occasionally surprising works even more effectively. Which is why we chose the perfect spokesperson to talk about stiff and achy joints--Frankenstein. The New Frank, post Osteo Bi-Flex. And he's a new man, again, in a award-winning campaign that also propelled the brand back to #1 in its category.

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People & Blogs

Tags:

• Osteo
• Bi
• Flex