Rainmaking 101: What are Lawyers Really Selling?

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Uploaded by on Apr 23, 2009

http://www.suzipomerantz.com Clarify what you, as lawyers, are really selling. Are you selling the law? Are you selling your credibility and expertise? Are you selling your firm? Are you selling yourself? Suzi Pomerantz, CEO of Innovative Leadership International LLC and author of Seal the Deal is a master executive coach who speaks to women at a law firm in Texas about rainmaking. You are not selling yourself or your expertise or the firm. You are selling the relationship, trust, confidence.

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