Serena Software YouTube Success Story (2 min)

Mid-sized business software maker Serena Software launched a video campaign involving YouTube called "Just @#$% It" intended to raise awareness as it raised eyebrows. A cheeky reference to the functionality of their business mashup software, the video racked up over 1.2 million views from its posting in March 2008 and January 2009. The YouTube video has been a major referral source of traffic to Serena's mashup microsite, and led to a 36% increase in views of the other videos in Serena's YouTube channel. Check out this YouTube case study, either short form (2 mins) or long form (3 mins), to see how business audiences (HR, IT, accounting, sales) were successfully engaged by a creative marketing approach using the YouTube platform.

Category:

Howto & Style

Tags:

• youtube
• business
• success
• story
• b2b
• case
• study

[mohamedkaba95]

could you make a software that aloud you to download a flash player on the new nintendo dsi people are demanding it you would make a lot of money with it.

[BriefAttentionSpan]

Congratulations Serena Software!

It was a pleasure to do "Just @#$% It!" for you - winner of the 2008 OMMA Award for "Best Integrated Online B2B Campaign"