Taking a filmic, character-driven approach to what is increasingly becoming a lack lustre category, Brave intends to set tongues wagging with their slick TV, online, and outdoor campaign for the Korean marque, previously only associated with price point retailing.
The fast paced film is more like a movie trailer, full of suspense and intrigue, subtitled foreign languages and emotive soundtrack. It details the headaches the Cerato is causing for higher priced car manufacturers around the globe (as if they needed any more headaches in the current economic climate.)
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