FutureBrand saw on the high added-value market an opportunity for Alpino -- one of its leading brands with on the Brazilian market. It developed an extensive and detailed project for the brand, which culminated in the creation of a new visual identity and innovative projects.
A new format for the bars was then created, which illustrates the melting of eight Alpino chocolates. The purpose was to introduce all the positive attributes of the bars associated with the original chocolate, reflecting the pillars of the brand without losing the premium aspect, as well as consolidating it on the high added-value chocolate market.
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