60s English. The first TVC of Asia Injury Prevention Foundation, under the helmet public awareness campaign from 2007 - 2009. It has won reknown advertising awards internationally (2 IFAs, 2 Golden Bells) . In Vietnam, its strong impact is the driving force to the national resolution 32 issued in December 2007 making helmet on ride compulsory to everyone.
Link to this comment:
All Comments (0)