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Business TV Show: Learn from Gen Y or become obsolete

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Uploaded by on Aug 11, 2008

More expert business advice from social networking guru Penny Power, Founder of Ecademy. In this business tv show, she reveals what makes Gen Y different, and why you need to connect with them or face the consequences:

“If you're in business selling products or services you should look at what the generation Y kids are doing because you will have to adapt to that generation but also your attitude, your knowledge of the world needs to adapt into the way they're working.
The anecdotes I use when I'm speaking because I think people like the stories because they can think yeah is what I use as an example is when we’re sitting as a family watching a television programme like 24 which is very complex counter terrorism and my kids, we’re watching it and if somebody coughs I say rewind where as the kids can have their iPod in their ear, they're online, they're on their MacBook, they're surfing, they're talking on MSN, they're on Facebook, and yet they can tell me what's going on and why is it? Actually they've proven anatomically the brains are wired differently because if you, the brain has got infinite skills, if you create the connection between the two nodes in the brain, we actually didn’t have to do that when we were children, we didn’t have the stimulus but now the kids are, and they have connected and they actually the next generation are a new species.
It’s not just a question they've had technology that actually are going to be wired differently because they've wired their brains differently and then I talk about that's the hard core skills yeah and I talk about the behaviour of my children in terms of the way they share.
So Hannah when she revised over Christmas and worked really hard for her O-levels her GCSE’s and she realised a group of her friends hadn’t managed to do that rather than thinking, yeah I'm above them I'm ahead of them in she shared her revision notes with them so they could catch up really quickly with them. That's the winning by sharing mentality; lets all raise ...

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  • Complete rubbish! Your story about 24 could be down to the fact you are just slow and not very clever. Plus, when you revise, you are much better off making your own notes as information gets digested better than just reading someone else's!!!

  • Complete rubbish! Your story about 24 could be down to the fact you are just slow and not very clever. Plus, when you revise, you are much better off making your own notes as information gets digested better than just reading someone else's!!!

  • "winning by sharing"... she just discribed me. Wow, i didn't you could tell so much about a person just what generation they are from.

  • Nice Work Penny "Power On" *****Gene

  • Learn to have these people work for you :)

  • This is very interesting, I am classed as "Gen Y", yet so is my 16 year old brother, and I will tell you, he can do savvy things on the internet I didnt even know existed! Im not sure if I should be stoked to be included in this savvy group or concerned that I seem to be lagging behind the younger of the Gen Y's!

  • More good stuff from Penny...

  • I know Mark!! I'm last Century ok ok... had ya laugh?? good! :)

  • Bring back the amstrad and carrier pigeon

  • That's a very interesting point that Penny raises. I hadn't really thought about the differences in the generations before.

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