The Merchants of Cool 1/6
Loading...
Uploaded by 2maryam on Nov 7, 2009
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?
- 115 likes, 7 dislikes
-
Link to this comment:
Top Comments
All Comments (91)
-
the irony is that the "coolest things" are actually the lamest(jersey shore, pop music)
-
@FunctionalRepublic That's exactly the paradox. Why change something that makes a lot of money?
-
when was this documentary made?
-
@LostTheGameXD Homophobia is cool too. I can almost feel your ignorance.
-
Damn Americans...
-
Oh my god I love this movie.
-
Whooo!!! senior seminar fall11.
-
Education. The consumer is just as responsible. Any amount of poor decisions affect what everyone watches, eats, listens to and reads. Record breaking profits mean someone is buying. Lets change the content with better education.
-
Douglas Ruskoff is really great. read his books
-
being young and fat seems like synonymous in the US
- 9:48The Merchants of Cool 2/6by 2maryam21,891 views
- 10:17The Merchants of Cool 5/6by 2maryam15,480 views
- 10:21The Merchants of Cool 3/6by 2maryam21,441 views
- 2:45The Merchants of Cool 6/6by 2maryam13,381 views
- 9:55Vampire Secrets 7/9by 2maryam23,242 views
- 10:11Vampire Secrets 9/9by 2maryam13,302 views
- 9:54Vampire Secrets 8/9by 2maryam10,616 views
- 10:05Vampire Secrets 6/9by 2maryam10,696 views
- 9:31The Merchants of Cool 4/6by 2maryam16,541 views
- 10:18Vampire Secrets 5/9by 2maryam12,927 views
- 7:36YUKI 66db.flvby 1MCOut3,601 views
- 6:18汽車にのってby nagarekinya58,951 views
- 54:31The Merchants of Coolby StaplesLewis1,480 views
- 4:50consumerismby robynretro5,243 views
- 9:59Big Ideas That Changed The World - Consumerism ...by elstonieo63,983 views
- 3:59WHAT THE BLEACH? (part 1 of 2)by mistermendola1,250 views
- 9:26MERCHANTS OF COOL Chapter 03 01 04by thoughtwoman866 views
- 5:24Consuming Kids: The Commercialization of Childh...by CCFCvideo117,016 views
- 12:24Merchants Of Cool (PBS)by stakacs09755 views
- 3:55The Merchants of Coolby TheGoebel75861,411 views
so this is my generation in nutshell?......god i feel depressed.....maybe i'll go shop ¬_¬
frickinradical 10 months ago 11
"cool"
I know homeless people that are "cooler" than any hipster faggot
LostTheGameXD 1 year ago 6