Building a Not In Our Town Campaign

Rockford, Illinois, organized a five-month Not In Our Town campaign, after employees in the Rockford Park District brought the idea to the city. Area businesses, churches, and schools signed onto a Not In Our Town proclamation and participated in the campaign. The campaign culminated with a community march across the river that divides the city's east and west sides. (3:58)

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• NIOT Rockford