Ad:tech SF 2008 - On The Road With Dante Monteverde. Dante interviews Don Mathis, President and CEO of Epic Advertising (AzoogleAds / Bazaar) and discusses their online advertising network and recent rebranding.
It is a numerically measured fact that display advertising does not perform as well as text advertising.
Think about it, if you're on a website with text, and you're reading an article, blog post or forum thread you will be more inclined to click on a text link that is compelling and relevant to what you're reading.
Strategically placed text ads will outperform display ads every time.
Don Mathis I recognize that grin and firm chin nod anywhere...you forgot to hold the chin and shake the head. I don't know how I found this clip...but, hope all is well.
I was hoping for you to break out in a monty python song and dance. Well, I guess mike could have showed up talking about truth...
Hope all is well...it's nice to see you making a difference.
cfptech (dot) info in san fran
3655364 11 months ago
It is a numerically measured fact that display advertising does not perform as well as text advertising.
Think about it, if you're on a website with text, and you're reading an article, blog post or forum thread you will be more inclined to click on a text link that is compelling and relevant to what you're reading.
Strategically placed text ads will outperform display ads every time.
220Media 2 years ago
i think display advertising is way better than sitting through 3 minute long commercial breaks on tv
pritchard12 2 years ago
Display advertising needs to DIE!!!!!!!!
HATE HATE HATE FLASH ADS!!!!
HAAAAAAAAAAAAAAATE.
SirFoggy2Doped 3 years ago
Don Mathis I recognize that grin and firm chin nod anywhere...you forgot to hold the chin and shake the head. I don't know how I found this clip...but, hope all is well.
I was hoping for you to break out in a monty python song and dance. Well, I guess mike could have showed up talking about truth...
Hope all is well...it's nice to see you making a difference.
Old school friend Dave Campbell
Y2J145 3 years ago