More and more family-serving organizations are being asked to collect and report data on the individuals and families that they serve. This request, often from funders, is required to ensure that underserved and underrepresented populations are being reached. However, there is more to collecting such data than meets the eye. Many organizations report that staff and families are reluctant to ask and share such information, and that when in a bind, some make assumptions about who is in the room or who's being served based upon what they see. In absence of collecting data, organizations miss critical opportunities to (1) develop policy, (2) accurately identify populations served as well as those who are not being reached, and (3) plan for relevant services and supports.
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