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Carnegie Mellon | IPD Course 2011 | Proctor & Gamble | Team 1

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Uploaded by on Sep 27, 2011

The Integrated Product Development (IPD) course at Carnegie Mellon partners interdisciplinary teams of design, engineering and business students with industry sponsors to bring new product opportunities to life. Through the process, students gain valuable experience while sponsors gain valuable insights and new ideas.

This IPD team explored how sustainability could enable P&G's Air Care brand to transform the current Air Care category.

The IPD course is the capstone course of Master of Product Development (MPD) program at Carnegie Mellon. To learn more visit: www.cmu.edu/mpd

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