Raise Money- Elements Of A Good Business Plan For Capital Funding.flv

Hosted by Ken Honeyman, The Capital MatchPoint, www.capitalmatchpoint.com, 770.433.8250...The phone rings at the Capital Match Point, and inevitably, it's one of the capital seekers, and one of the most frequently asked questions almost on a daily business is about their business plan. There seems to be a lot of anxiety. Is it long enough? Is it good enough? Does it contain the information that the investors want to see and does it really tell the story?

From my 30 years of experience and knowing what our investors want to see, plan on spending between 80 to perhaps 200 hours on your business plan. A word of caution, of course, is don't try to make it perfect. It will never happen. So, don't try to make it so.

Let's condense this into the simplest terms. The basics. How long should your plan be? What I like to see and what our investors like to see is between 25 and 30 pages. No more and certainly no less. You have to tell the story. And if you have to ask yourself who needs a business plan, then don't plan on getting funding.

Types of plans. Mini-plans, working plans, financing plans, presentation plans. But before you start anything, plan your plan. Determine your objectives. How will you use your plan? The elements of a business plan? Very simple. They don't vary much.

Executive summary, business description, your market strategies, your competitive analysis, how you're going to develop your business, operations, management, and of course, above all, the financial components.

Above all, they have to be very specific and get to the point. I've seen hundreds and hundreds of business plans over the years, and the ones that grab me are the ones that tell the story quickly and succinctly. Remember, it's quality not quantity.

So, we tell the entrepreneurs and capital seekers that when they're writing the business plan, call us at the Capital Match Point. Ultimately, we're interested in their funding success with our investors.

Category:

Education

Tags:

• Ken Honeyman
• raise money
• business plan
• find investors
• business startup
• angel investors
• raising capital
• capital funding
• how to write a business plan
• Executive summary
• business description
• your market strategies
• your competitive analysis
• operations
• management
• The Capital MatchPoint