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Dr. Cees van Riel of Reputation Institute on Conta Corrente (Part 1)

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Uploaded by on Sep 10, 2010

Reputation Institute Vice Chairman and Co-Founder, Dr. Cees van Riel, is interviewed on Brazilian TV programme Conta Corrente about corporate reputation--specifically what having a good reputation means and how to maintain it. Dr. van Riel also explains the difference between branding and reputation. (Broadcast 03 Jul 2010, RT 13min) Part 1 of 2.

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News & Politics

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