Made in Germany | Rittal in Shanghai

Switching cabinets made by the Rittal company can save other firms thousands of kilowatt hours. A good idea for China's energy-hungry, booming economy. But customers need to be persuaded.

Many of them have never really thought about saving energy. So Volker Palm, business manager of switching cabinet production in China, has his work cut out for him. He wants to ensure that Rittal maintains its position as market leader in China. It's quite a challenge, because switching cabinets are easy to copy. How can Rittal keep its customers loyal? Sibylle Rothe reports from China.

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People & Blogs

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• Deutsche
• Welle
• DW-TV
• Made
• in
• Germany

[akwung1]

mit dem letzten Satz bin ich aber nicht einverstanden

[ashokmenghani]

I liked the uniform. I feel even the sales people should should wear uniform while going out in field.

[JustMakingComments]

The workers have Star Trek uniforms. The narrator sounds like Diana Troy.