Transforming Morrisons (2007)

[ http://bit.ly/SWJ9k ] Quick overview of how Landor's work with the U.K.'s fourth-largest food retailer, Morrisons, reversed its market share decline and made it the fastest growing U.K. supermarket. Landor created the brands look and feel; defined the brands personality, visual identity, and verbal tone; developed the in-store experience; and addressed own-label strategy and packaging design.

Category:

Education

Tags:

• branding
• corporate
• identity
• Landor
• Morrisons
• UK

[FredOrAlive]

Good god, Morrisons actually paid someone to design their current logo? I thought they'd bashed it together in 10 minutes with CorelDraw. The old one was a bit old fashioned, the new one is just crap. The green / yellow / white colour scheme just looks ugly, and removing the boxes makes it a lot more obvious that their logo is just an M (still in a rather unfashionable font) in a circle.