Jekyll and Hyde

Women's cinema ad 2004/2007

A cinema advertisement highlighting the 'Jekyll and Hyde' effect that binge drinking can have on women who drink to get drunk was shown in cinemas across the UK during the Festive Season 2003/4. Such was the popularity of the ad that it was re-released in June 2004 and Christmas 2005. The ad will be periodically rescreened over the course of 2006 with films that fit the demographics of the target audience

The advert features a young woman sitting at her desk in an office. She looks like butter wouldn't melt, dressed as she is in her smart business suit. But when the interviewer asked her what she likes to do at the weekend, we see a different side. Ms Jekyll turns into Ms Hyde! Along with her two friends, she is seen getting very drunk, putting herself and others in increasingly embarrassing and risky situations... starting with vomiting in the nightclub toilets and ending up in the gutter holding on to one of her friends for support - not a pretty sight!

Copies of the ad are available on disc from The Portman Group.
http://www.portmangroup.org.uk/campaigns/264.asp


Written & Directed By Michael Keillor
Music Dan McRae

Category:

People & Blogs

Tags:

• Michael
• Keillor
• Dan
• McRae
• anti
• binge
• drinking

[tikolyko]

what the fuck does this have to do with Jekyll and Hyde?

[chaminda123]

Drunk girl = ugly girl

[Disturbedaholic]

@tikolyko The 2 different sides to one person,

[Pulga86ful]

Que escandalo!!

[imbatman1995]

heheh. it said dodo.

[DaAlzki7852]

drunk girls like it anal.

[ringwormts115]

ahhhh nice to see drunken sluts do what they do best :)

[BMXER1987]

@tikolyko dr Jekyll was responsible during the day (like the girl in the office) but when he changed into mr Hyde he changed from a upstanding member of society into an opium den lerking moster (the girl may not do that but she is respectable during the day and then at night she changes, like in the novel dr jekyll and mr hyde... have you not read it or ever thought about the plot?

[Opt1on]

Hell no i don't fuck chicks when they're more drunk then me !

[Folcation]

drunk people scare me

[ButterJunge]

In the original novel by Stevenson, Jekyll was a woman who used to go out and binge drink.

[metal4deth]

i beg to differ. Ugly girl = Girl who would actually talk to me and have sex.