FOURSEVENS 4Sevens New Products SHOT Show 2012

David Chow, founder and President of FOURSEVENS (formerly 4Sevens) spoke with us again this year at SHOT Show, showing us the company's newest products. The P0, an itty bitty AAA light was especially appealing, but he also talked about a titanium pen, LED flash ball, and some other upcoming products.

http://goinggear.com/4sevens

Category:

Science & Technology

Tags:

• Going Gear
• goinggear.com
• 4Sevens
• FOURSEVENS
• SHOT Show 2012
• SHOT Show
• 2012
• press conference
• media
• new products
• flashlight
• flashlights
• torch
• technology
• gadget
• battery
• batteries
• Preon
• P0
• website
• XM18
• lumens
• CREE
• XM-L

[hollowpoint45acp]

having to watch commercials before what is essentially a commercial you are providing here really sucks.

[goingprepared]

@hollowpoint45acp You can skip them.

[Iam1uglyguy]

I have 2 4sevens lights (Preon 2 and RGB) and I like them, but they dont always work, so I need a new light company...it seems to me like Klarus and JetBeam are killing these guys on cool lights, quality and price point.

[frajada2006]

@randy25rhoads i agree. That was there biggest innovation, David is on crack. We want new lights not new logos.

[TheCurt91]

that light ball whould be great for the fire dept

[1AbominAble1]

I can't wait for the pistol light!

They make great stuff.

[LJH08Ralith]

the LED flash ball might be useful if your on the side of the road after a wreck, or at least it seems it would be. get peoples attention at 8k lumens haha! though i bet that would be pricey!

[jennamoneyshot1]

That guy is so annoying how he is trying to sell the new logo and brandingand naming, when he should be focused on the product and innovating new designs. Yeah branding is important but the reason people buy the products is because of quality and affordability of the flashlights. I don't need some gimicky logo to influence me to buy something. I don't buy the flashlights for the damn packaging they come in.

[TacticalPat]

If they made that ball with a low lumen output and a constant on it would be a great lantern-type assembly or area light. I really hope they do something like that.

[meuberepic]

@meatabuse a SOG knives styled bayonet clop on a P0 would kick ass. its probably a copyright though.

[meatabuse]

I said it before on the other vid and I'll say it again in this one; I hope Foursevens puts a pocket clip on the P0. Think about it; the moment you get on a flight or not involve driving you are not going to have use for a keyring. But as long as you have clothes on you; you are ALWAYS going to have something to clip the light on be it a pocket or the lip of your shirt. Trust me on the pocket clip.