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Red Lobster steams ahead with renovations
By Sandra Pedicini, Sentinel Staff Writer, June 25, 2009
Red Lobster will move forward aggressively with makeovers for its restaurants, remodeling 50 of them to invoke images of coastal Maine this year and stepping up the pace moving ahead. Executives with Orlando-based Darden Restaurants discussed the renovation plans during a conference call Wednesday about the company's fourth-quarter and annual earnings report, released Tuesday. Darden will also introduce a new ad campaign this fall for Red Lobster, which the company hopes to transform into a more upscale brand.
Red Lobster, Free Gift, Philadelphia Red Lobster
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