FIRST LOOK: Keas helps you and your coworkers get healthy through gamification
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Uploaded by Scobleizer on Jun 3, 2011
Adam Bosworth, co-founder of Keas, has done a lot in his life. He helped Microsoft adopt XML and push out a variety of developer-focused platform initiatives. Steve Ballmer even sued him and the company he started when he left and took a raft of engineers with him.
Today, though, he is focused on something a little loftier than a developer platform: our health. His team has worked with thousands of people to find the key to changing people's behavior and getting them to be more healthy in Keas.com. This is a game, but one designed to keep you playing it because of the social pressure of your coworkers and also one designed to change your behavior. Adam shows me how and why.
- 17 likes, 1 dislikes
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Very interesting interview. Behavior modification through computer programs is a very interesting concept, perhaps in the future it could be used for addiction and other aspects mental health?
Oh and, yeah, Bosworth, you have DEFINITELY put a positive impact on the world way before Keas ever came about!
redcrayoncity 9 months ago
Interesting. Wonder how it is word gets around and companies start inviting Keas in house? Seems like my employer might need some hard sell. I'm in IS and not sure how'd I'd share this even.
toddjordan 9 months ago
Outstanding interview - I wish Adam had been at the Quantified Self conference last week - I presented about the issues he's talking in a very similar way.
Mint.com is the model. It's about the data. And, it's not just the data experts or the sick that need help...it's everyone.
If we can figure out Data for Health, we can help humanity and the world.
Good luck Adam!
brunoaziza 9 months ago