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Hiscox and Celebrus Technologies; full customer lifecycle attribution

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Published on Apr 11, 2012

Insurer Hiscox uses Celebrus Technologies to create a complete picture of the value of their PPC and display advertising - a major step beyond last click attribution. Through using the individual-level online data from Celebrus, Hiscox evaluates the relative importance and role of each touch-point during the full customer journey. As a result they save 10% on their PPC spend and can attach a value to their display advertising and natural search investments.

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