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Dynomighty YouTube video marketing case study

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Uploaded on Mar 30, 2010

Greg Jarboe, SEO-PR, interviews Terrence Kelleman, founder of Dynomighty Design, about the small company's success using YouTube as a social media platform to sell Dynomighty products. Terrence describes the first video that Dinomighty ever uploaded, the Dynomighty magnetic bracelet. In three months, the video generated more than 2.7 million views and $130,000 in revenue and sales. Next, Terrence brings out the Dynomighty Mighty Wallet, a nifty product made out of the same material used by FedEx in their envelopes. The wallet is completely recyclable. Dynomighty made several Mighty Wallet videos showing their durability and functionality; it is water and tear resistant and completely recyclable. Terrence says video allows you to tell a more in-depth story about your product. Video engages your customers and gives them a deeper understanding about your product as opposed to a still photograph, according to Terrence. Terrence says as a small business, Dynomighty Design was initially overwhelmed by the success of their first video on YouTube. But it changed his company overnight. Video marketing became the number one method of presenting Dynomighty Design products. Terrence says 50% of Dynomighty's web traffic comes from its videos on YouTube.

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