Dynomighty YouTube video marketing case study

Greg Jarboe, SEO-PR, interviews Terrence Kelleman, founder of Dynomighty Design, about the small company's success using YouTube as a social media platform to sell Dynomighty products. Terrence describes the first video that Dinomighty ever uploaded, the Dynomighty magnetic bracelet. In three months, the video generated more than 2.7 million views and $130,000 in revenue and sales. Next, Terrence brings out the Dynomighty Mighty Wallet, a nifty product made out of the same material used by FedEx in their envelopes. The wallet is completely recyclable. Dynomighty made several Mighty Wallet videos showing their durability and functionality; it is water and tear resistant and completely recyclable. Terrence says video allows you to tell a more in-depth story about your product. Video engages your customers and gives them a deeper understanding about your product as opposed to a still photograph, according to Terrence. Terrence says as a small business, Dynomighty Design was initially overwhelmed by the success of their first video on YouTube. But it changed his company overnight. Video marketing became the number one method of presenting Dynomighty Design products. Terrence says 50% of Dynomighty's web traffic comes from its videos on YouTube.

Category:

Howto & Style

Tags:

• dynomighty
• wallet
• magnetic bracelet
• youtube
• case study
• Terrence kelleman
• ses new York
• 2010
• video marketing
• youtube video marketing
• online marketing
• web marketing
• web videos
• howto

[teoaaron]

Great way to know that people are using YouTUBE to buy your products and services.

[SeedingFilms]

Hi,

just watched you newest video.

It's great!

Thx

Arno

[DatsHowIDo]

@SimpleSunim i complete ly disagree on your comment.... if every 3rd vid you click is an advertisment or commercial, then you must be looking for them

[MrWHOZDAT]

SimpleSunin is jealous!

[SimpleSunim]

I despise people using youtube to market themselves for financial gain, or to advertise a business. it making youtube into nothing but a commercial. go buy a website if you want to advertise or sell something online. this is getting worse that trying to watch a movie on tv. every third video a person clicks is a promotion for either and established business, or someone trying to get attention for themselves in hope of becoming famous. we have become a society of attention seekers

[glenwoodfin]

Great case study!

[BuzTrend]

Great case study! I read your book "YouTube and video Marketing" and then designed my videos (on my YouTube channel) and website based on the concepts from your book. I'd be honored if you evaluated/commented on them. Thanks!