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Does the position of keywords in the URL affect ranking?

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Uploaded by on Mar 5, 2009

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Adeel from Manchester, UK asked:

Does the position of keywords in the URL have a significant impact:
example.com/keyword/London is better than example.com/London/keyword?

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Science & Technology

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Top Comments

  • Absolutely Godly to have Cutts speak about specific topics. Having years of SEO in, mostly blind, it's reading the answers from the back of the book whenever he talks.

  • lol! I think all these vids were made on the same day.

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All Comments (17)

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  • I DETELE MY VOTE UP ACCIENT HOW CAN I FIX THIS I CANT VOTE DOWN BECAUSE ACCIENT REMOVE MY NAME FROM VOTE I NEED HELP

  • dude you have to change that shirt!... lol

  • The question was simple, but there were TIPs not an answer. Does it matter or not? I do not want to hear what is better practise...

  • @TheFloppster Backlinks aren't all that matter. Look at keyword density, content, etc. Remember that the amount of backlinks isn't as important as their quality.

  • En mi experiencia he notado q SI hay diferencia, tener el keyword mas a la izquierda es mejor (Y)

  • He was NOT talking about domain names, but keywords in the URL, after the domain.

  • So... Does it has some impact or not?

  • Great comment, it's true.

  • Thanks. I think these days keywords in the URL have good seo value.

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