GM Motorama-- 1954

GM tapped into the Post War worlds pent up demand for automobiles with lavish displays of its new cars and styling exercises its head of design dubbed Dream Cars.

To get the public excited about its vehicles, GM took over New Yorks Waldorf Astoria and staged the Motoramas, a three-ring automotive circus complete with chorus lines, musical numbers, dazzling lights and over the top cars. These were not to miss events. But by 1956 a new dazzler had captured the publics imagination TV and the Motoramas faded away.

The film ends with a note of irony, when the narrators states the reason GM is putting on this show is to insure the public of its, intentions to keep on being in the lead. Were all waiting to see how that worked out.

Category:

Autos & Vehicles

Tags:

• auto
• GM
• general Motors
• harley earl
• Waldorf Astoria
• Buick Century
• Chevrolet Nomad
• Olds

[hebneh]

The Oldsmobile and Buick look way ahead of the other models that year. The others would have to catch up in '55.

My mother owned a 1954 Chevrolet station wagon for over 50 years, so that styling is certainly familiar to me.

[MADDD0GGG]

Notice how the Pontiac Bonneville Sp looks so very much like the Solstice!

[synthetic509]

Wow ,now THAT'S a Firebird lol. They sure had some cool designs there.

[barmtrail]

The cadillac el camino is real sharp! Where have all the good times gone.

[presidentbren]

Did you hear that? Cadillac's hardtop: the El Camino. I can't imagine the Cadilalc El Camino.

That Olds Cutlass was pretty nice looking, and the Nomad was cool too. GM made a concept Nomad in 2004 that was based off of that one.

[bwild61]

Classic!