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Budweiser Pushes Into Ale Market

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Uploaded by on Sep 19, 2008

NEW YORK (YouTube.com/AdAge) -- It's a curious fact that in all of its 130 years of operation, the beer giant Budweiser brand has never nationally marketed an ale. That changed this week as it rolled out its new Budweiser American Ale brand. Anheuser-Busch VP for Brand Management Keith Levy explains why the brewer believes now is the time to move into a market niche it has long ignored.

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  • Budweiser American ale sucks! Way over priced and taste like shit

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