Edward Hess on Smart Growth

Edward Hess discusses his new book "Smart Growth: Building an Enduring Business by Managing the Risks."

In "Smart Growth," Edward Hess accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.

Category:

News & Politics

Tags:

• Smart Growth
• Edward Hess
• Business strategy
• business growth

[TubeSpiff17]

Interesting. Wish he had spent more time discussing innovation and growth.