Schick Hydro Mobile HTML5 Site

mobile site was built as Schick advertised heavily on outdoor media using it's URL, http://schickhydro.com.sg. Mobile users were thus the most likely visitors to the website and a mobile version was built to ensure that they would be served.

A mobile site was to serve the Singapore customers whom had over 50% smartphone penetration. The mobile site was also tailored to suit the phone's smaller screens, giving users a better browsing experience and a better understanding of the razor.

Visitors to the website were greeted with a intro video then led on to the product page where animated interactive features like 3D models were able to imitate the real life experience of using Schick Hydro. Together with summarized descriptions, the 3D model was better able to demonstrate the razor's functions and provide information.

There are also plans to distribute mobile coupons and promotions via the mobile site.

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Category:

Entertainment

Tags:

• Mobile Phone
• Mobile Computing
• html5
• advertising
• rich media
• iphone
• android