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The research challenges of multi-platform broadcasting

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Uploaded by on May 12, 2011

For broadcasters and advertisers looking to understand their audiences, counting eyeballs just isn't enough anymore. Sarah Messer and Suzanne Lugthart of ITV discuss how to get the measure of how, where and why audiences are consuming TV content, and how to optimise it.

For upcoming and past event programmes visit www.research-live.com/events

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