How to engage teens in today's consumer-driven world

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Uploaded by on Dec 1, 2011

The global media landscape as we know it has changed. The need for interactive content in this "always on" media age is imperative. Against this back-drop, we have established the Ogilvy Media Influence MediaXchange -- an ongoing hub featuring our leaders from around the world discussing the latest issues and trends driving the communications industry today. The next video in our series features senior vice president Kathryn Cummings talking about how to market to - and engage - teens in a consumer-driven world.

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Education

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Standard YouTube License

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  • This is great and you all have come a long way. What would make this video really dynamic is to mix it up a little visually. Then your messages will have more impact. The slides are good -- but they're flashed too quickly. Keep them up min. 4 seconds. This video's perfect for cutaways to stills or video that illustrate her points. You could also pull back a little so you can see her upper body and hands, or change up the video angles. This will make it less "talking head." But ^ effort!

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