Nottingham-Spirk: Blending Economics and Design

This video case-study from the Batten Institute at the University of Virginia's Darden School of Business presents the approach to innovation followed by Nottingham-Spirk, an innovation and design consultancy based in Cleveland, Ohio. The firm specializes in improving everyday products and then re-designing them to sell at prices lower than elsewhere in the market. Following the design path of one product, this video walks students through the firm's seamless process, illustrating how Nottingham-Spirk manages to maximize quality and consumer appeal, yet still keeping costs down. Sean Carr of the Batten Institute and Darden professor Kamalini Ramdas worked with the Darden Media video production team to develop this video. The Batten Institute: Advancing Knowledge About Entrepreneurship and Innovation.

Category:

Education

Tags:

• innovation
• design
• Nottingham-Spirk
• Cleveland
• Batten Institute
• University of Virginia
• operations management
• Postal Vault