Marketing Cloud Webinar: Measuring What Matters in Social Media

Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. In this webinar recorded 18th October 2012, Eric Swayne unpacks both the Returns and Investments of ROI, discusses how to set up your measurement strategy to capture ROI, and lays out the 5 pathways for getting an ROI through social media.

For more information visit http://www.salesforce.com/marketingcloud

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  Science & Technology