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Creative Video Marketing - Case Study: The Astronomers

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Uploaded by on Oct 6, 2007

Creative Video Marketing
Case Study: The Astronomers
with Michael Weise, director of Hardware Wars

Category:

Film & Animation

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License:

Standard YouTube License

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  • I sell a large number of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least 3 other products or services which are related to the DVD theme. It's very effective.

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