For the next three months, starting 9 PM, the football fans can watch the real size holographic projection of a footballer playing incredible tricks with the ball.
Bogdan "Mache" Machedon is 20 years old and an architecture student. He is also the leader of a freestyle urban band situated on the border between sport and urban culture.
Next to his holographic projection, there is a touch screen display connected to the gsp website. Through the interactive windows, the football fans can select their Euro 2008 dream team.
The national football squad fans can choose their team they want for the Euro Championship. They can do it at gsp.ro and also on the interactive window placed at Time-Out shop in Piata Romana. The idea belongs to GSP and Starcom, agency that is managing the Bergenbier account, the main sponsor of the national football team for the last 10 years.
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